Mavin Records First Lady, Tiwa Savage Hits Pepsi endorsement deal


Gist has it that Tiwa Savage has landed herself a major endorsement from Pepsi, I overheard its a huge one and the first for any artiste in Africa. The commercial for this, like Nicki Minaj’s which debuted a few days ago in America [watch video after the jump] is said to be in the works. While, Nicki Minaj is the new international face of Pepsi, our Miss Tiwa will be the face of the drink in Africa. Congrats to her and her recent signup with DonJazzy’s MAVIN RECORDS. You’ll recall that stars like Michael Jackson, Ray Charles, Janet Jackson, Britney Spears, Christina Aguilera, Mariah Carey, Kanye and more were faces of Pepsi in the past.

From (Net Ng), R&B-Pop singer Tiwa Savage has landed a major endorsement deal with popular beverage company Pepsi, a deal we are told is worth a couple of millions of Naira.

We are told that the endorsement deal was sealed with Tiwa’s current management 323 Entertainment headed by Tunji ‘T-Billz’ Balogun about a month ago. The deal sees the 32-year-old follow the likes of pop singer Ashionye who was endorsed as the face of ‘Pepsi Light’ back in 2007.

Yea, the deal is true, I can confirm that but that’s all I can say for now’, Balogun told NET in a phone conversation. Balogun later explained he signed a non-disclosure agreement with the parties involved. ‘I’m still surprise how the news got out so soon‘, he added.

There’s no announcement yet from Pepsi. But an insider tells us there’s the possibility that another Nigerian pop star will be joining Tiwa at Pepsi.

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1 Comment

  1. Wow tiwa baby weldon jawe..!hot chick.


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